Dubai
Select Group's first signature tower in d3, handover 2029
WAH Score
8,0/ 10
A 36 storey tower with only 227 apartments in the heart of Dubai Design District, by Select Group, facing the Burj Khalifa and the canal. Launch prices from AED 2.35M, handover in the first quarter of 2029: here are the numbers, the risk and our decision.
Dubai Design District, known to everyone as d3, used to be a creative office cluster between Downtown and Ras Al Khor. In January 2026 Meraas unveiled an 18 million sqft residential masterplan: 15,000 homes, around 60,000 residents, a pedestrian spine called the Design Line and a continuous canal front. The district moves from a place to work to a real neighbourhood.
Artistry One Residences is Select Group's answer to that shift: a 36 storey tower with only 227 apartments, from 741 sqft one bedrooms to 1,988 sqft three bedrooms, plus six duplex penthouses of 4,638 to 7,765 sqft with terraces and private plunge pools. The main elevations all face the canal, the Burj Khalifa and the Sheikh Zayed Road skyline.
Launch pricing starts at AED 2,346,000 for a one bedroom, around AED 3,100 per sqft. That premium rests on three factors: Select Group, an established developer since 2002 with more than 7,000 units delivered; Dubai Design District, moving from a creative cluster to a complete residential neighbourhood with an 18 million sqft masterplan; and Artistry One itself, a signature 227-unit tower with a direct Burj Khalifa and canal view. The positioning stands comparison with the neighbouring premium addresses.
WAH! Note
A premium launch price, but justified by the developer, the transforming district and the building's signature positioning: a structured BUY.
WAH Score
8,0 / 10
The WAH Score is the weighted average of six investment criteria. It drives the decision.
d3 is one of the last central Dubai locations still being built: 21 hectares already delivered as creative offices, an 18 million sqft residential masterplan launched in January 2026, eight minutes from the Burj Khalifa and twelve from DIFC. Central land of that size no longer exists anywhere else in the city. This is the strongest part of the case.
Around AED 3,100 per sqft. It sits above existing d3 residential stock, which trades between AED 1,800 and AED 2,400 per sqft, but it aligns with the premium commanded by signature schemes with strong identity in transforming districts. Select Group, the scarcity of 227 units, the direct Burj Khalifa and canal view, and Meraas's residential masterplan underpin this level. The price is not cheap; it is justified.
Leases signed in d3 currently print 6.0% to 7.0% gross, with service charges of AED 16 to AED 22 per sqft per year. On Artistry One's launch price we underwrite 6.2% gross on a well let one bedroom, about 4.5% net after charges, management and vacancy. The typical tenant is a creative or corporate profile on an 18 to 24 month lease.
Resale plays out in two stages: the 2027-2028 window on the off-plan assignment market, carried by successive masterplan announcements, then handover in 2029. The constraint is volume: 15,000 homes announced for the district, part of them completing around the same period. Artistry One's 227 units and Burj view protect it partly, not fully.
Select Group has been building since 2002, with more than 7,000 units delivered, and the payment plan is balanced with 50% due only at handover. The risk is not the developer: it is paying today, for 2029, a price that assumes d3 becomes the district it promises to be. If the masterplan slips, the exit slips with it.
By Abdelilah : CEO & WAH Analyst
21 hectares between Downtown and Ras Al Khor, more than 600 creative companies already on site, and an 18 million sqft residential masterplan launched by Meraas in January 2026: 15,000 homes, 60,000 expected residents, a canal front, schools, clinics and a shaded pedestrian spine. The Burj Khalifa is eight minutes away, DIFC twelve, the airport fifteen.
Our Dubai Design District area analysisTwo pools including an elevated infinity pool, gym and private studio, sauna, steam room and ice bath, residents lounge, coworking space, games room and children's areas. Interiors are delivered semi furnished, with porcelain and timber floors and engineered stone kitchens fitted with Teka and Miele appliances.
The purchase is made directly with the developer, registered with the Dubai Land Department, with funds paid into the project escrow account. Budget 4% registration duty plus admin fees. There is no local tax on rent or capital gains, and an investment above AED 2M opens eligibility for the ten year golden visa.
Select Group: more than 7,000 homes delivered since 2002, premium waterfront positioning, projects we track and the WAH verdict on the developer.
Launch pricing starts at AED 2,346,000 for a 741 sqft one bedroom, around AED 3,100 per sqft. Two bedrooms start above AED 2.9M depending on floor and orientation, and the six duplex penthouses are priced on request.
Handover is announced for the first quarter of 2029. The payment plan is 20% on reservation, 30% staged through construction and 50% on handover, which limits exposure before keys.
d3 apartments currently let at 6.0% to 7.0% gross, with studios reaching 7.5%. After service charges of AED 16 to 22 per sqft, management and vacancy, expect around 4.5% net on Artistry One's launch price.
It is one of the last central Dubai locations still being developed, with an approved masterplan and direct access to Downtown and DIFC. The downside is the announced volume, 15,000 homes over time, which will weigh on resale pricing around the large completion waves.
Because the launch premium, around AED 3,100 per sqft, is justified by the quality of the developer, the residential transformation of d3 and the signature positioning of the tower. The scarcity of 227 units, the direct Burj Khalifa view and Meraas's masterplan provide a solid base for revaluation. The 6.2% gross rental yield remains attractive for a central asset of this quality.
A WAH analyst answers your questions and shares the detailed assumptions behind the file.
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